The Tourist Offices of the Basque Country, the Basque Country Departmental Tourism Agency and the Nouvelle Aquitaine Regional Tourism Committee have joined forces to organize a BtoB tour in Germany to better understand and better target market customers. German with a focus on sustainable initiatives.
Last week, it was Emma, from our team who traveled to represent the collective of the Tourist Offices of the Basque Country and Bidart on the occasion of this tour organized in German style!
Collective action...
For several years, we have attached particular importance to mobilizing our collective efforts. The Basque Country Tourism Agency offered to join us in the BtoB mission with German prescribers who represent the 2nd foreign market in the region in terms of number of nights, i.e. more than 13% of stays in New Aquitaine.
And it was a great delegation of players from New Aquitaine who made themselves available to (re)discover the German market:
- La Cité du Vin
- The pools of Light
- Moxy and Renaissance Hotel
-Lascaux IV International Center
-Sarlat Perigord tourist office
-Grand Poitiers Community Tourist Office
- Collective Biarritz Basque Country / Bidart Basque coast with Emma were represented to give great momentum to this operation.
…and a well-crafted program
You will have understood, this operation orchestrated by the CRTNA et Asset France Germany was held over 3 days of meetings across the country to strengthen and establish partnerships with German tourism professionals. The trips were made by train from city to city 🚆♻️!
- Day 1️⃣ – Berlin: Meeting with journalists, travel agencies, Berlin influencers invited to discover our destination and present the new 2024 products.
- Day 2️⃣ – Munich: we had the chance to discover the premises of two partners: Genussreisen GmbH, specialist in tailor-made trips on the theme of savoir vivre and local meetings Studiosus Reisen Munich - Ulrich Brandner: 📊 Presentation of key figures, travel habits and future projections of German customers on the French market.
- Day 3️⃣ – Stuttgart: closing with a remarkable evening of networking around a French dinner in the presence of the regional press as well as local tour operators.
This operation allowed us, through rich meetings with the various local partners, to understand the reality of the needs of German tour operators. We leave with a better knowledge of the potential of this source market (No. 1 foreign clientele in New Aquitaine in the hotel industry and campsites) and the motivations of the clientele, particularly in wine tourism, gastronomy and cycling.