What if tourism stakeholders came together around the same objective: to present the Basque Country differently.
And what if, instead of promoting it, we made a description of it, adding the right information, showing the essentials, taking into account the inhabitants, their sensitivity, current events, future challenges...
We would add a text written with a beautiful pen, told in a beautiful voice, accompanied by a song that has meaning.
We would distribute it to anyone who wants to discover it, share it and wear it.
And that would result in a video that would have a better impact.
The Basque Country in full awareness
This year, the ADT 64 brought together all the stakeholders of the Basque Country destination around a new project: defining the values and DNA of the territory in order to write together the new " destination story ". Our team participated in this project which brought together around the same table the Basque Country Agglomeration Community, all the Tourist Offices, tourism professionals and the ADT64.
Define, anchor & anticipate
Staying on fundamental values while integrating societal issues
Through this work, the Basque Country is redefining its positioning for a more modern and responsible future, around 4 key objectives:
• Preservation of the environment
• Management of tourist flows
• Respect for the local living environment
• Harmonious cohabitation between visitors and residents
